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What’s up, Tech Squad? In a plot twist worthy of a Black Mirror reboot, Siri’s trying to find herself, Netflix is turning your pause button into an ad break, and Epic is dragging Apple back to court - again. Just another week in the chaotic tech multiverse. Let’s get into it.

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Fortnite Wants Back in the App Store As Apple Refuses

Fortnite’s long-awaited return to the US App Store just hit another boss battle — and it’s not looking good for Apple. Epic Games filed a new court request asking Judge Yvonne Gonzalez Rogers to force Apple to review (and approve, if compliant) its latest Fortnite submission.

Apple’s current stance? Not until the Ninth Circuit rules on its appeal. Epic calls foul, claiming this delay is a not-so-subtle revenge move for their ongoing legal saga and violates the court’s April injunction, which prevents Apple from blocking apps that link to external payments.

The legal gymnastics continue: Fortnite mysteriously vanished from the EU App Store after Epic submitted an update containing US content. Apple says that’s just a regional mix-up. Epic says it’s sabotage. Either way, Epic now wants Apple held in contempt—again—and Fortnite back in the store.

Judge Gonzalez Rogers might be Epic’s best weapon here. She already slapped Apple once for dragging its feet… and she didn’t sound thrilled about it.

VIDEO: Samsung Galaxy S25 Edge Hands-on: What’s the Point?

Netflix’s Ad Play Is Getting...Creative…

Netflix is cooking up a new kind of ad experience, and it's powered by the thing everyone both loves and fears: generative AI. Starting in 2026, Netflix plans to roll out AI-generated midroll and pause ads for users on its ad-supported tier — think snack pitches or trailers tailored to your viewing habits, delivered right when you hit pause to grab popcorn.

At its recent Upfront event, Netflix’s ad chief Amy Reinhard showed off the platform’s plans to personalize ad breaks with interactive content. It’s part of Netflix’s broader push to bulk up its ad biz — and yes, it means the era of uninterrupted binge sessions is officially on life support.

Netflix isn’t new to AI — it recently tested an OpenAI-powered search tool to help users find what to watch. But this ad evolution feels more like a pivot from DVD mailer to algorithmic billboard. Still hate ads? You can always pay more. Just don’t expect the price hikes to stop anytime soon.

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Siri’s Existential Upgrade: Apple Struggles Continue

Apple’s generative AI ambitions didn’t just stumble out of the gate — they tripped over Siri. A new report from Bloomberg’s Mark Gurman peels back the curtain on Apple Intelligence’s chaotic rollout, blaming everything from late starts to internal turf wars.

TL;DR? Siri’s been a mess, and Apple’s finally scrapping its Frankenstein AI strategy to build something new from the ground up — what it’s calling “LLM Siri.” The old plan to slap ChatGPT-style smarts onto Siri 1.0 didn’t work. Now Apple’s Zurich AI lab is cooking up a fully large-language-model-powered assistant that actually understands you (ideally).

Backstage drama included:

• Execs like John Giannandrea didn’t push hard for AI.

• Marketing got ahead of the engineering (again).

• Siri’s AI graft was “whack-a-mole” level broken.

Giannandrea’s now been quietly sidelined, and Apple’s pivoting to privacy-centric on-device learning and maybe even partnering with Perplexity for smarter search. The rebooted Siri could make its big debut at WWDC. Third time’s the charm?

QUICK BITS

🎤 Elton John vs. AI: Sir Elton John slammed the UK government’s AI copyright proposal, calling the minister a “moron” for suggesting AI firms could use artists’ work without permission. He’s joined by Paul McCartney and Ed Sheeran in pushing for stronger creator protections.

📱 Samsung’s Slimmest Yet: Samsung unveiled the Galaxy S25 Edge — its thinnest phone ever at 5.8mm — featuring a titanium body and a 200MP camera. Pre-orders come with free Galaxy Buds3 Pro.

🧠 Nvidia’s AI Supercomputer: At Computex, Nvidia announced a $500B investment in AI infrastructure, including a new supercomputer in Taiwan powered by 10,000 Blackwell chips.

🧒 Apple Backs Kids’ Online Safety Act: Apple is supporting the reintroduced Kids Online Safety Act (KOSA), aiming to enforce stronger default privacy settings for minors and prohibit harmful design features.